Trident Fresh

Refresh Your Vibe

A campaign developed with the public good vibes.

First, we created an interactive touch screen in busy areas of the city, that simulated a block of ice that correlated to the slogan “Refresh your vibe.”

The public could draw on the screen as if they were drawing on frozen surface, leaving fun and positive messages to spread their good vibes.

After thousands of submissions, we selected some of the messages and drawings, and redesigned them into posters and social networks material.

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Philippe Demar