A classic since tomorrow
In order to set Black Princess Gold as one of the major premium beers in Brazil, our strategy was to celebrate those who have the same attitude as the brand, of always making something new. With the insight “the classic of tomorrow depends on the boldness of today”, the campaign reinforces that Black Princess tradition is precisely to break traditions and create new classics.
This insight is presented by stories of people who don't know yet, but are producing today the material that will be classic tomorrow: new hits, new trends, new flavors…
![](https://freight.cargo.site/t/original/i/73ecad6aeab33b16ca8151c0743aa77b59738a7a4df70d38eb42868f798212da/Anuncios-long-copy-chef-EN.jpg)
![](https://freight.cargo.site/t/original/i/0c2df99bad1a18df00eee328ec214871d3d0b0b86c3a9e5f84e0bb17027b604b/Anuncio-long-copy-Caras-escritor-EN.jpg)
![](https://freight.cargo.site/t/original/i/ffdd8bdd72c0e6890c6547307dfc96af73e52d967d981aeb114bd53ff9b1f505/Anuncios-long-copy-musico-EN.jpg)
![](https://freight.cargo.site/t/original/i/b9ee3de0fd91a7fe9a3fd47d8b8d654c8e0ff534d62406c548dbbd0578ea5002/KVs-pasta-EN_2.jpg)
![](https://freight.cargo.site/t/original/i/bd5ba1c0c99aca653daaec23eb6fb2ec8c50f8b5168de70ce4598c8ad7359034/KVs-pasta-EN_5.jpg)
![](https://freight.cargo.site/t/original/i/298590f8b9b190e84091efcaaf7b251f546f2766219f2c05e21b8908113f1bd2/KVs-pasta-EN_6.jpg)
![](https://freight.cargo.site/t/original/i/32668e06587c344e5d1eb0758df21fb403e816da5d1d777e5a506597f0ce07a1/KVs-pasta-EN_3.jpg)
![](https://freight.cargo.site/t/original/i/ba10ba100de3225be68a30e5dfbcf93dee5c6de53489735bbeffc5971fc6505e/KVs-pasta-EN_7.jpg)
![](https://freight.cargo.site/t/original/i/0b36d9968faddba018653bd6d90418f48908903663a8ed3008f8ce2932f4c5d6/KVs-pasta-EN_1.jpg)
![](https://freight.cargo.site/t/original/i/fc1a09b958eaf0f46ce879cfd5e385e63701e9410bfd3b7d1e40627a018d0860/KVs-pasta-EN_8.jpg)
![](https://freight.cargo.site/t/original/i/6d35aeea43881b6f2a56e49cce72b44c77a29cde5465aa27c84a4e06d10eab4f/KVs-pasta-EN_4.jpg)
![](https://freight.cargo.site/t/original/i/f7a86c21c9ade283ce73ac5ba8a278e4b0b2d4a90c18d986c3b7b0c03a850e91/KVs-pasta-EN_9.jpg)
![](https://freight.cargo.site/t/original/i/fb554aa8cf2329a12bafde33ed5a22cdec508e3bb54ce6b68e0563d9175c8e90/mub.jpg)
![](https://freight.cargo.site/t/original/i/c61ddca73b905a410f14908db68d5d7b6433578df4a3c630b3788209471b17ae/mub-duplo.jpg)
![](https://freight.cargo.site/t/original/i/9d599b5e0b1a6dc347045909822ac60ebea6773b3cb0c699faac6891d7aba0b3/Posters_EN01.jpg)
![](https://freight.cargo.site/t/original/i/c5100a9a1d7cf7dc5f507dd8c2a1b79923c3433cb8a3dd2b3576b2e9c1bab778/Posters_EN06.jpg)
![](https://freight.cargo.site/t/original/i/8ad31d8aa5ae91e6077809f1be390540fbcd21fa554bc3f2043f7e84dadc2f9b/Posters_EN11.jpg)
![](https://freight.cargo.site/t/original/i/40b3c12a149b16e761658f9dde43007680bfce59b417a795aa42047aaa3a4857/Posters_EN02.jpg)
![](https://freight.cargo.site/t/original/i/9fb4ff09bfd824029740ef624884f8854857e86d9fa6e9ac607ac0d76571af0a/Posters_EN07.jpg)
![](https://freight.cargo.site/t/original/i/63cf2222be2a5fed75c406d5fa3b903026e7d0c7a818bac2797354c50b1ffc5f/Posters_EN12.jpg)
![](https://freight.cargo.site/t/original/i/485e68ea521c16dbf90b0c27e0119cba7d3eb3c1b20a964274d1a4c829ec2ea3/Posters_EN03.jpg)
![](https://freight.cargo.site/t/original/i/f5255d28fd3f78d84ab597d7f5df54c73eaf04db8869a19aabd95355c561c66f/Posters_EN08.jpg)
![](https://freight.cargo.site/t/original/i/d4d98f7a01fd9b8bfea83aaee445a1ec1a9019a51713a47da117118a799928dd/Posters_EN13.jpg)
![](https://freight.cargo.site/t/original/i/70c58641a52f69202fcdf0835092504dc5648e784fe7ba124e24b00ba05a04c0/Posters_EN04.jpg)
![](https://freight.cargo.site/t/original/i/3833205f3c7628b94ca48541ef60e2b9390b1a5ad566a5cc62e611dd26209315/Posters_EN09.jpg)
![](https://freight.cargo.site/t/original/i/ea45dc8f0fe86548b4909a4ec4611c64ff7ffd74ff2574240fadc51690e69a1d/Posters_EN14.jpg)
![](https://freight.cargo.site/t/original/i/fe26e5f143ac534fc86c77dca8a66bc01bd35fdc7d5d73347fcb4a60b009d7ff/Posters_EN05.jpg)
![](https://freight.cargo.site/t/original/i/81bfe9378c552529650ba98efa5b0cd67472c0b6b28cc7535404682044bf3e69/Posters_EN10.jpg)
![](https://freight.cargo.site/t/original/i/8ad5648af8eedb4af82f15b8bdb7a2fded3c701271e7f8f36187ee2cc79ea39b/Posters_EN15.jpg)
![](https://freight.cargo.site/t/original/i/cc7f6a10736277fae3e209a9d6523740d65cdb434f8919cee9b25e840d638f51/posters_close.jpg)
![](https://freight.cargo.site/t/original/i/36dd86f1377cea43b211aa40c23ee874e321f46b4303ff12b902775664807fb2/posters.jpg)
![](https://freight.cargo.site/t/original/i/b1f1e7ae2bf6fc38dcffe2b67247a8a34776396e05d18550605731e054886da7/feed_BP.jpg)
![](https://freight.cargo.site/t/original/i/0abe492913bf76ca0c236291395ac7f30e1d148f126c7e784975fe81622eaaee/BlackPrincess_Musico_2567.jpg)
![](https://freight.cargo.site/t/original/i/092bc258ecc31d1095a23e1eab7f2f4bb91f045b3669cf48b70436743b90ae8b/BLACKPRINCESS_CHEF_-114.jpg)
![](https://freight.cargo.site/t/original/i/3733978215254ed5b4e5a4559c063e5634765dbcc0d542f810b44d5123ce3a4a/BlackPrincess_Musico_2573.jpg)
![](https://freight.cargo.site/t/original/i/eda48a70287de060fd568a96496ee57cb34589c628d7309ab27124e15f96b05c/BlackPrincess_Escritor_1115.jpg)
![](https://freight.cargo.site/t/original/i/139207e6cdd687adfb53be3a3f4fba8cd51a06fe31f95f9fe13e7b14384d5d7e/BlackPrincess_Musico_2810.jpg)
![](https://freight.cargo.site/t/original/i/2cd33c2192476f5ccd246e550c3df757030213201c6b3a37c5e90ef9e1f8404d/BLACKPRINCESS_CHEF_-469.jpg)
![](https://freight.cargo.site/t/original/i/19dca515a4e6c9c3cf3c2a46b7b1e9b7c3c344ae4904abc5fc3575325b8d84b8/BlackPrincess_Musico_2224.jpg)