Apro (Brazilian Audiovisual Projects Production Association)



Corta!



A movement against harassment in the audiovisual industry.

The Brazilian audiovisual sector has released a campaign for the end of harassment in the production sets.

The word “Corta!” (”Cut!” in English) is a reference to the term used in the filming sets to end a scene.

In the campaign, it is used as a response to put an end to various kinds of harassments:

Sexual harassment? Cut!
Moral harassment? Cut!
Insisting after hearing “no”? Cut!
Verbal violence? Cut!

The campaign is comprised of pieces such as t-shirts, stickers, posts for the social networks and posters.