Apro (Brazilian Audiovisual Projects Production Association)
A movement against harassment in the audiovisual industry.
The Brazilian audiovisual sector has released a campaign for the end of harassment in the production sets.
The word “Corta!” (”Cut!” in English) is a reference to the term used in the filming sets to end a scene.
In the campaign, it is used as a response to put an end to various kinds of harassments:
Sexual harassment? Cut!
Moral harassment? Cut!
Insisting after hearing “no”? Cut!
Verbal violence? Cut!
The campaign is comprised of pieces such as t-shirts, stickers, posts for the social networks and posters.