Honda



Civic 2014 2.0



New  2.0 i-VTEC FlexOne Engine.
So special that features a Honda Civic.

The major new feature in Honda Civic 2014 was the 2.0 engine, but all other cars in the category already featured that.

So, the strategy was to make an inversion of thought: the Honda Civic 2014 wasn’t special for featuring a 2.0 engine. Instead, the new 2.0 i-VTEC FlexOne engine was special for being the only one to feature a Honda Civic.





And to showcase the performance of this new engine, the main photo essay of the Playboy magazine was moved, for the first time, to the beginning of the magazine.

After all, with an engine like this, you arrive faster where really matters.