THE LEMON OF A TEAM
Other brands sponsor the best teams, the top athletes. They’re always looking for those who are at the peak of their game.
But not Mike’s—because sweetening lemons is what they do.
So, following the brand’s positioning, “When life gives you lemons, make lemonade,” we decided to sponsor the worst softball team in the league and make them look like pros… sort of.
My role: Design Director