Monster Runners
Wake up 4am to run? You are a monster.
30k in a rainy day? Monster.
Climb training? Monster.
Runners are monsters.
We start from these truths to create a campaign focused on junkie runners.
The words were constructed as a concrete poetry.
When the theme is shot, the text explodes like a very high heart rate. In the long training, the copy is longer. In the ascent, the words goes up.
![](https://freight.cargo.site/t/original/i/af06f232feebf94973ff89c7293fe9c76e7fa531994bd4fd0ca802c89969ad22/Mizuno-Monster-Runners-01.jpg)
![](https://freight.cargo.site/t/original/i/f4ec70463543d52d0ad78b4ab18ac9395dd6dc80d7420b0a511e11968739251f/Mizuno-Monster-Runners-02.jpg)
![](https://freight.cargo.site/t/original/i/63cec58d20a0e6b99f5c6c1c10cca020ba685fcdced92fc133185cfe2255f0f9/Mizuno-Monster-Runners-03.jpg)
![](https://freight.cargo.site/t/original/i/5b6507186b5364636b04f90bededdd9a562762ec44e94a1fa4f0fb9e81051cc4/Mizuno-Monster-Runners-04.jpg)
![](https://freight.cargo.site/t/original/i/fd764856104a1a5b1b4fbecb31e68a0ec11fc4bd579ec54b079f1be720284495/Mizuno-Monster-Runners-05.jpg)
![](https://freight.cargo.site/t/original/i/847bd717496443906d12ed91b5c1e7e6665316c9a812daa0c979b6292673471d/Mizuno-Monster-Runners-06.jpg)
![](https://freight.cargo.site/t/original/i/ff72f242630170ac0c5e9275a1376270dc1f6bfd3196a87b58482f8d76dc12c9/Mizuno-Monster-Runners-07.jpg)
![](https://freight.cargo.site/t/original/i/c08fc94ada8311603998c879fc582b89cdde7a592f64623d042f04351507a44a/Mizuno-Monster-Runners-08.jpg)
![](https://freight.cargo.site/t/original/i/6512ef205b512a1db65a9bfec6fcea5d232350963341003f2ce8ef252c5440f0/Mizuno-Monster-Runners-09.jpg)
![](https://freight.cargo.site/t/original/i/fe882bde0dd2bd55e9e52ab5e4096a848c3ded6e16159bfc7f71a1180cced9c9/Mizuno-Monster-Runners-10.jpg)
![](https://freight.cargo.site/t/original/i/62694031bbd8a645850e76c4121ba612264647f131796829d2b74f0372cc634e/Mizuno-Monster-Runners-11.gif)
![](https://freight.cargo.site/t/original/i/44358b945005c5ef97e1896bc1a42994389b16b1aa59e2762a2ffa0799efc183/Mizuno-Monster-Runners-12.jpg)
![](https://freight.cargo.site/t/original/i/2d3b0411fd7560b6442ce0c439ad4d422b70bddefb40086a703f4d9b8be5bf9b/Mizuno-Monster-Runners-13.jpg)
![](https://freight.cargo.site/t/original/i/412f2a6181352dad95eda823c08d507474cb081007d62ba0896ff75ba367a96e/Mizuno-Monster-Runners-14.jpg)
![](https://freight.cargo.site/t/original/i/cdce429374ef1c731c9279d99eb04c862517517390167f2d421cef2fd437e5d2/Mizuno-Monster-Runners-15.jpg)
![](https://freight.cargo.site/t/original/i/f1306cfc2cb99e73899e1e73cbd36b23216e812ca5f3d337d66b883da8f0fb02/Mizuno-Monster-Runners-16.gif)
![](https://freight.cargo.site/t/original/i/a188c364ad2b74be81fc65c17a6c7770461db7423e45dbafa668f60934cb1270/Mizuno-Monster-Runners-17.jpg)
![](https://freight.cargo.site/t/original/i/71618e950367d29ae00e726aafef6248c681f9d646b6734b47f8224a51c2b95a/Mizuno-Monster-Runners-18.jpg)
My role: Art Director / Graphic Designer