Art Director & Graphic Designer
Peugeot 208 Turbo

Unleash your power

Turbo cars are usually associated with masculinity. However, unlike what most car brands use to do, we decided to harness the strength of women to promote the power of the new Peugeot 208 Turbo. The result was a commercial featuring a woman as the protagonist, breaking away from her stereotyped environment. And, of course, the production was entirely handled by a female team.

My role: Art Director