In 2020 Peugeot decided to launch the New Peugeot 208 in Brazil. The campaign - under the tagline Unboring the Future - was divided in two phases.
We developed a teaser campaign to invite people to learn more about Peugeot’s upcoming launch.
They just had to scan one of the test cars camouflaged with QR codes, and they were directed to content about the new model.
Visual identity developed for the launch of the car.