e-2008
To launch the new Peugeot electric model e-2008, our challenge was to translate the brand’s “allure” and merge it with the tagline “More than electric, electromagnetic”.
From the insight “The car that attracts beauty wherever it goes”, we went further by asking a simple question: what if the e-2008’s allure and magnetism could inspire the electric stations and turn them into sculptures, real outdoor artworks?
And that’s exactly what we did: we invited one of the most famous artists in Brazil - Guto Requena - to come up with sculptures inspired by the car, that would work as electric chargers.
After all, a car with such a unique design like Peugeot e-2008 doesn’t deserve to be charged at any station.
My role: Art Director