App Release

The Pinacoteca do Estado de São Paulo Museum launched an APP for smartphones and tablets, containing images and information about the paintings of their collection.

In order to encourage the use of this APP by the museum visitors, we created an icon based on the smartphone format that was used in different types of interventions: tags in windows and walls, posters, paper placemats, ticket vouchers and more.

In all of them, we also used the signs and elements from the APP, that were deconstructed and reassembled in each intervention.

After all, nothing communicates art better than art itself.