The Unlevel Playing Field
Only 0.87% of the prize pool of the men's Brazilian championship is destined for women's soccer.
With so little investment, it is much more difficult for them to become professionals.
That's why we created this difficulty, literally, for men to feel in their skin: a court with an 8.7-degree slope made to show the difference in investment that exists between men's and women's soccer.
After that, we invited several male players to experience what it's like to be a woman in soccer. We also invited Tamires, a Brazilian National female team player to watch the guys struggling to play at this court.
We had a lot of spontaneous media and social media engagement, in addition to bringing this discussion up again.
My role: Art Director