Olympic Mascots
Sadia is the major frozen food company in Brazil, and one of the official supporters of the Olympic Games in Rio.
To show support for the country's athletes, Sadia created a series of collectible dolls of their mascot (a very nice and friendly turkey), dressed as athletes from different Olympic and Paralympic sports.
To win one of these was very simple: consumers had to spend $30 in Sadia products. And they also got a chance to win a trip to watch the games in Rio.
My role: Art Director