Sadia is the major frozen food company in Brazil, and one of the official supporters of the Olympic Games in Rio.
To show support for the country's athletes, Sadia created a series of collectible dolls of their mascot (a very nice and friendly turkey), dressed as athletes from different Olympic and Paralympic sports.
To win one of these was very simple: consumers had to spend $30 in Sadia products. And they also got a chance to win a trip to watch the games in Rio.
My role: Art Director