Sadia



Posters & Bags




Sadia is the major frozen food company in Brazil.

And every year, during the festive season, they release Sadia Kits: bags containing products for the Christmas dinner.

In 2017, the idea was to use these kits to encourage small gestures of affection. To do so, the bags were printed with positive messages. Inspired by “lambe-lambes”, a kind of simple posters with phrases that usually mobilize society, the bags encouraged people to transform, positively, each other’s day.