Sustagen Kids



Appediatra



Sustagen Kids is a nutritional supplement for kids. Moms are the ones who buy it, but a pediatrician must recommend it first.

Idea:
Our objective was to talk to both moms and doctors, positioning the product as a partner in children's development. So we created a five-step app that takes kids through the basic examination routine, making it fun
instead of boring or scary.

Results:
We had over 100 downloads per day in the first week. And we've managed to make pediatricians more receptive to sales teams, seeing them more like partners instead of sellers.