Sustagen Kids is a nutritional supplement for kids. Moms are the ones who buy it, but a pediatrician must recommend it first.
Our objective was to talk to both moms and doctors, positioning the product as a partner in children's development. So we created a five-step app that takes kids through the basic examination routine, making it fun
instead of boring or scary.
We had over 100 downloads per day in the first week. And we've managed to make pediatricians more receptive to sales teams, seeing them more like partners instead of sellers.