Rock in Rio 2019
Trident was one of the sponsors of Rock in Rio 2019.
They had a stand right in front of the main stage, with posters all over the walls. Beside being a great backdrop for selfies, each poster had 2 QR codes, wich gave access to exclusive Facebook Stories filters and several prizes.
The brand had a great spontaneous exposure on social networks, with thousands of posts, lives and stories from people who were in the space.
Also, the out of home campaign in Rio de Janeiro was all based in the same visual identity.