Philippe Demar

Art Director
& Graphic Designer

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Peugeot e-2008

Art Chargers

My role:
Art Director / Graphic Designer

@ BETC HavasTo launch the new Peugeot electric model, the e-2008, our challenge was to capture the car’s unique style and connect it with the tagline “More than electric, electromagnetic.”

From the insight “The car that attracts beauty wherever it goes,” we took it one step further by asking: what if the e-2008’s style and magnetism could inspire electric stations and turn them into sculptures—real outdoor artworks?

And that’s exactly what we did. We invited one of Brazil’s most renowned artists, Guto Requena, to design sculptures inspired by the car, which also function as electric chargers.

After all, a car with a design as unique as the Peugeot e-2008 doesn’t deserve to be charged just anywhere.










































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